Approach
While there are many summits, there are even more ways to reach their tops.
The path we suggest may not be the shortest, but it will be the one that leads to your
ultimate success. Sherpa develops solutions that are adapted to its client’s needs. Our
commitment to this principal ensures your success.
A great Sherpa knows that his client is accountable to his/her superiors. Marketing dollars are hard to
acquire and even harder to spend effectively. Our account management process is a loop, one that is
perpetual. Sherpa is there before - and more importantly, after the bill is delivered. Sherpa wants to
deliver and prove a positive return on investment (ROI).
We will ask hard questions like; What does success look like? Or what worked? (Or how about what didn’t?)
We will take that learning and hone the results and endeavour to deliver incrementally better solutions.
We know our process isn’t rocket science, but you can be confident that we actually follow through on all the
steps. From “Needs Analysis” (base camp) to “Assess Results” (debriefing), we are there guiding you through
the entire process. We keep an eye on the overall strategy and ensure that the tactics are delivered on time
and on budget. Most importantly, Sherpa will deliver on its promises. Simply put, we will do what we tell
you we are going to do.
Sherpa has three significant qualities that factor equally into its ongoing success.
First, we are smart - not just book smart (we’re definitely that!), but “battle hardened”, the kind of
smarts that come from years of completing seemingly impossible tasks. It’s the kind of expertise that has
you on belay to help you avoid tumbling down the metaphorical mountain. We understand how hard it is to
earn the revenue that creates marketing dollars. We also know it’s equally hard to part with those
“bottom line” dollars. Most importantly, we know if we don’t deliver you to the peak, we won’t be invited
to the next summit attempt.
Second, we are collaborators. Like all great Sherpa’s we know our job is to work quietly in the
background. While we achieve success together, we know it’s you that deserves the limelight.
We work well with our clients; we will push you when needed, but are prepared to carry the heaviest
part of the workload.
Third, we live daily, with “the fear of the axe”. We understand the need to deliver an effort worthy
of the compensation that we receive. If we take you to the top, we know you will continue to
use Sherpa.